Client: Parallel Capital Partners
Comprehensive Sign Plan & Master Sign Program
Exterior Signage Design
From vehicular to pedestrian scales, the renovated Arizona Center actives the surrounding streets and plazas with vibrant graphics, signage, landscape and lighting, and creates a gathering space that the community sorely needed. By opening and removing walls, and adding new entry points, the corner of the property at Van Buren and N. 3rd Streets has become a public plaza that now welcomes people to enter and participate.
New signage and other architectural graphics are more active and engaging, too. They’re more colorful, reflecting the natural hues of the Southwest region. Large digital displays that hang above the plaza empower bolder, more dynamic storytelling – everything from branded graphics and thematic imagery to event announcements and advertising. Other elements are designed to shimmer and emit ambient sounds, becoming spatial elements that people interact with. Meanwhile street-level signage shows off the new Arizona Center brand; it enhances the pedestrian experience and invites passersby to enter and engage.
BY THE NUMBERS
Architect: Gensler, Fabricator: Jones Sign, Brand Design: Zion+Zion