In his twenty-plus years of professional experience, he has refined a strategic approach to creating award-winning brand experiences, wayfinding programs, architectural graphics and brand identities for a wide range of spaces and places including performing arts centers, hotels, stadiums, convention centers, hospitals, corporate campuses, exhibits, restaurants and retail centers.
Across all these scales and types of projects, Greg has seen firsthand that the environment is a powerful communicator. By thoughtfully integrating identity and communication into public and private places, he believes businesses and communities can create better relationships with the people they serve.
Trained in interior architecture, Greg has a deep understanding of building systems and human behavior in environments. Together, with his project experience creating interior spaces, graphics and design strategies, he is able to blur traditional project boundaries to develop custom, transformative solutions for clients. He has collaborated with multidisciplinary teams to create solutions for prominent brands including Sony, City of Hope, Television Academy, Microsoft, Hulu, Sprint, Amgen and Mars Food.
Greg is certified by the National Council for Interior Design Qualification (NCIDQ), a professional member of the International Interior Design Association (IIDA), a professional member of the Society for Experiential Graphic Design (SEGD) and a member of the Urban Land Institute (ULI.)