Los Angeles, California
Client: Greenland USA
Wayfinding Strategies & Naming
Interior & Exterior Signage Programs
The Hotel Indigo Los Angeles Downtown represents the convergence of several seemingly contradictory design influences. It’s one of IHG’s largest properties in the Hotel Indigo portfolio, yet it still reflects the brand’s boutique roots. It’s also located in Los Angeles’ new, urban Metropolis district – part of the region’s booming modern redevelopment – but connected to downtown L.A.’s historic core where more than a century of rich, multicultural stories are still deeply embedded.
These stories unfold as guests move through Hotel Indigo, whose wayfinding and signage program was designed to bridge different eras and influences into a cohesive visual language. The common theme is the pre-Hollywood entertainment era from the late 1800s to the early 1900s. Floral accents recall the neighborhood’s La Fiesta de las Flores, which began in 1894. Neon lights reflect the glamour of turn-of-the-century Los Angeles nightlife. And graphics replicate jewelry and textile patterns from the early 20th century’s burgeoning movie scene.
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Interior Designer: HBA, Architect: Gensler, Fabricator: CA Signs