Culver City, California
Client: Sony Music
Interior & Exterior Signage Program
Donor & Sponsor Recognition Programs
The new Akio Morita Building on the Sony studio lot, named after the company’s founder, provides a new home for the executive team as well as Sony’s music division. Altitude’s custom brand overlay for the Columbia, Epic, RCA, SYCE Entertainment and Sony Music suites highlights the bold brands and styles emulated by these labels and celebrates the notable artists and numerous classic songs that have come out of them.
By asking questions like “What kind of impression does your office make?” the outcome is a workplace that reflects Sony’s aspirational ethos and welcomes its employees and artists into the space. Strong graphics tell stories of each brand’s history, while also laying a foundation for future growth – giving current team members and clients a foundation they can feel proud to stand on and inspiring them to continue that legacy by being as bold as their predecessors.
Best Office Award
2017 San Fernando Valley Business Journal
Commercial Real Estate Awards
Architect: Gensler, Graphics Vendors: RRD Retail, Lazer Image