Learning the Latest: Two from Altitude Attend ISA’s 2024 Sign Expo

Altitude’s Caitlin Schneider and Chloé Thépenier have recently returned from the International Sign Association’s (ISA) annual Sign Expo, which took place this year in Orlando, Florida.

Having a good understanding of materials and fabrication processes and keeping track of the latest product innovations are essential for designers to spec projects appropriately and sustainably. This belief not only motivated this year’s trip, it was also reinforced by what was seen, heard and learned on the ground in Orlando.

Other key takeaways from Caitlin and Chloé included:

• There is a growing workforce of women leaders in the sign industry – advocacy, support, and education continue to be a priority for ISA.
• The timeline for technology adoption among the public is rapidly decreasing, and the industry must adapt.
• Early and frequent collaboration between designers, fabricators, and suppliers creates successful projects.

We’re pleased to be able to apply our latest learnings to Altitude’s ongoing work and look forward to continuing to find new ways to deliver impactful design to our clients.