What Happens in Vegas: Altitude Attends SEGD Sports & Entertainment Conference

News & Insights

Altitude’s Greg Nelson and Evelyn Lai recently attended SEGD’s 2024 Sports & Entertainment conference in Las Vegas. “Dedicated to the art and design of brand activations within the dynamic world of sports and entertainment,” the event included tours of The Sphere and Allegiant Stadium as well as presentations and panel discussions by numerous industry leaders.

Greg, whose decades of experience includes design for more than twenty sports and entertainment venues across the U.S., summarized the event with one important take-away: “integrating communication and experience design into projects and spaces is clearly recognized as a key driver of value for businesses.”

Las Vegas was the perfect backdrop to this industry’s vibrant energy. We already look forward to seeing our collaborators and friends at the next SEGD event.