Altitude Wins 2 American Graphic Design Awards
News & Insights
News & Insights
LOS ANGELES, Oct. 7, 2019 – Altitude Design Office has received the GDUSA 2019 American Graphic Design Award™ for work on two projects: Arizona Center and Renaissance Phoenix Hotel. Both are winners in the Best Environmental Graphics category. The American Graphic Design Awards honors creative professionals and outstanding work across all types of media. Approximately 10k entries are submitted each year. This is the 56th annual awards and the third year Altitude Design Office has been acknowledged.
“We’re honored these two projects, both in Phoenix, received the attention of this year’s jury,” said Greg Nelson, Principal of Altitude Design Office.
An urban retail hub, Arizona Center is a renovated retail center located in the heart of downtown Phoenix. Altitude Design Office’s vibrant graphics and signage combined with the new landscape and lighting to create a much-needed community gathering space full of engaging brand moments. The center now tells a dynamic story, using everything from branded graphics and thematic imagery to event announcements and advertising. Collaborators include Gensler, Jones Sign and Zion+Zion.
The Renaissance Phoenix Downtown Hotel is one of Phoenix’s most iconic properties. Responsible for the hotel’s exterior signage and public art design, Altitude’s dynamic lit signage activates the streets for hotel guests and downtown locals. At street level, light totems change color to enhance the valet team’s experience as they welcome guests. These large, color-changing LED glass features are visible approaching from the nearby Phoenix Convention Center and acts as a beacon, attracting downtown residents and tourists. Collaborators on the project include Gensler, HLB Lighting and Chandler Signs.