Radian Residential Tower Breaks Ground in San Diego
News & Insights
News & Insights
Cisterra Development’s 255,000 s.f., 22-story luxury residential tower in San Diego’s ballpark district is officially under construction! Featuring 241 luxury apartments and ground-floor retail, including a 36,000 s.f. Target store, “Radian will add a contemporary and needed residential and retail experience to downtown San Diego,” according to Jason Wood of Cisterra Development.
Altitude developed Radian’s brand strategy, narrative, naming and visual identity, following a thorough analysis of the neighborhood, the competitive landscape, the typical resident, and the building. The logo, color palette, typography and imagery will continue to expand into digital media, print collateral, architectural graphics and signage over time, with completion expected in 2023.
Click to view media coverage of today’s groundbreaking:
Times of San Diego: “22-Story High Rise with Downtown’s First Target Begins Construction in East Village”
Fox 5 San Diego: “Construction begins on new 22-story East Village high rise”
Click here to view the Radian project in our Work portfolio, and stay tuned as we share more updates as Radian takes shape.