The Art of Graphics in Places

News & Insights

Throughout history, people have used the spaces and places around them to record and communicate ideas about culture and daily life. Early civilizations crafted petroglyphs and other graphic carvings on stone, transforming mundane environments into meaningful and artistic narratives that echoed the values and beliefs of their era.

Carved petroglyphs in Bluff, Utah

Fast forward to the present day, and this timeless tradition continues utilizing more sophisticated materials and tools. At Altitude, we leverage the power of graphic design to breathe life into spaces, using them as a canvas to educate, inform, and inspire.

We use graphics to elevate the experience people have with places. These graphics serve a myriad of purposes – they teach us something new, provide important information, or simply exist to create art and inspiration. They are more than mere adornments. They are a dialogue between space and its inhabitants – a dialogue between the host of the space and their guests – and are not only integral to how we perceive and interact with our surroundings, but also to how we perceive the host, whether it’s a company, a city, a hotel, or a hospital.

Sometimes these space-transforming designs are referred to as architectural graphics, at other times, they are known as experiential or environmental graphics. Irrespective of the terminology, the central idea remains the same – to use visual communication design to enhance the relationship between people and the places they occupy.

These place-enhancing graphics continue to reflect our contemporary ideas about business, life, and culture, much like their ancient counterparts. At Altitude, we see every space as an opportunity to tell a story, to convey a message, to evoke an emotion on both explicit and abstract ways.

Through our designs, we aim to make every place memorable, every interaction meaningful, shaping experiences that resonate on a deeper level. Regardless of the space, whether it’s a corporate building, a public park, or a museum, our goal is to use place-enhancing graphics to shape captivating narratives that speak volumes about the world we live in.