Designing Creative Ways to Get Business Done During a Pandemic

Last year, when construction began on High Street Residential’s latest apartment development near downtown Los Angeles, Llewellyn, no one could have imagined that a global pandemic would bring much of the world’s activity to a halt a few months later. The ways people live, work, gather and communicate have shifted significantly. Buildings and public spaces have been forced to adapt, too.

And yet, progress at 1101 North Main Street has not slowed. Still on schedule to open in early 2021, Llewellyn’s 318 two-bedroom, one-bedroom and studio apartments are now available to lease. COVID-19 presents new challenges for residential developers, property managers and leasing companies, but none that can’t be overcome. Digital media such as Llewellyn’s Altitude-designed website offers the opportunity to preview apartment floor plans and amenities, and to book private tours. And for safe in-person interactions, an onsite Airstream trailer, wrapped in Altitude’s graphics, serves as the project’s current leasing office.

Offering outdoor space to meet with leasing agents and review options and special offers, the Airstream trailer welcomes future residents with a unique first experience of Llewellyn that reflects the brand and its culture of creativity. Not only does it enable safer in-person interactions in the fresh air, but turning an Airstream trailer into a leasing office also allows Llewellyn to take its show on the road – literally – and engage with the neighborhood more directly. Serving as a community hub is another central part of Llewellyn’s culture, so the trailer could be parked at nearby farmers markets or could be paired up with local outdoor cafes or food trucks to spark new connections.

One of the biggest lessons learned in 2020 is the need to be flexible and adaptable as conditions evolve. By creating a branded experience that is memorable and mobile, Altitude helps to ensure that Llewellyn is ready for business.