As Cisterra Development moves forward with plans to build a new retail-anchored, luxury residential tower in San Diego’s ballpark district, Altitude developed the building’s brand strategy, narrative, naming and visual identity. A thorough analysis of the neighborhood, the competitive landscape, the target consumer and the building inspired the Radian name and its positioning as “A Fresh View of Living Well,” while the logo, color palette, typography and imagery approach will continue to inform digital media, print collateral and signage over time.
San Diego, CA
In an emerging area becoming known as the Ballpark District, Radian offers effortless living in tune with the pulse of downtown San Diego. Purpose-built with sustainability and wellness in mind, Radian offer 241 luxe, one, two, and three-bedroom apartment residences, true indoor-outdoor living with outstanding views, thoughtfully considered amenities and engaging social spaces, and resident-focused programming and services.