Sharewell Brand Design

Santa Monica, California

A modern spectrum of bold colors used throughout this multi-brand, multi-channel redesign emphasizes ShareWell’s culture of inclusivity and positivity.

Inspired by the relocation and rebranding of the Cayton Children’s Museum—where Altitude was responsible for the brand design, wayfinding and signage, and experiential graphics—parent company ShareWell embraced the opportunity to bring consistency and clarity to their entire portfolio of mission-driven, youth-centric brands. A modern spectrum of bold colors used throughout the multi-channel redesign emphasizes ShareWell’s culture of inclusivity, while playful fonts and icons speak to all ages with the message that positive play can lead to a better world.

Thank you for elevating our thinking, for showing up on all of our deadlines, for helping us figure out our look, our language and our alphabet. We are so proud of how you have helped us birth the Cayton and breathe life into every rainbow and every letter.”

— Esther Netter, CEO, Cayton Children’s Museum

Altitude’s unique perspective on the comprehensive user experience – having successfully orchestrated a cohesive visual strategy that bridges other firms’ work in a variety of the museum spaces – parent-company and client ShareWell sought the design agency’s expertise and advice on other important touchpoints including the website, marketing collateral, and product design for multiple ShareWell brands.

A gift shop is an integral part of the new 21,000-square-foot Santa Monica flagship, along with support facilities, community/workshop rooms, an art studio, and ShareWell’s corporate and administrative offices. Illustrating the way an experiential space like Cayton Children’s Museum can inspire creativity and action, Altitude developed the name ‘Muse’ for the on-site shop, along with its brand strategy and logo design.

Signage & Graphics Fabricators: DCL, Digital Plus, Graphic Installations Digital Signage Vendor: 22 Miles Exhibit Design: S2 Associates Photography: Garrett Rowland Architect: Office Untitled