ACCO Residential

A modern visual identity for ACCO’s 11 park-like residential properties in Silicon Valley highlights each community’s unique qualities and connects new residents with an immediate sense of comfort and belonging.

To outsiders, mentions of “Silicon Valley” often conjure images of busy suburban streets and sprawling technology campuses. So ACCO Management’s serene residential communities – each centrally-located yet filled with abundant trees and green space, soothing water features, award-winning landscapes, and other immersive natural elements – set them apart from their competitors. Altitude envisioned a new visual identity for the company that emphasizes this unique blend of tranquility and access.

A cohesive visual language of nature-inspired logos, colors, and fonts is applied to each of the 11 properties in signage, marketing collateral and websites, and ensures residents and visitors of a consistent high-quality experience across the ACCO brand. In addition to the new visuals, each property’s story is told through updated text, similarly developed for cross-channel consistency and message clarity – giving residents and future residents something to connect with, as well as ACCO employees something they’re proud to be part of. Corten metal signage is used throughout each community to reflect ACCO’s decades-long presence as a leader in the region, balanced with the company’s commitment to keeping their properties up to date with modern design, amenities and service.

2017 American Graphic Design Award
Graphic Design USA Magazine

Client: Avery Construction Company Signage Fabricator: VKK Printer: Colornet Press