To create a welcoming sense of home in this new collection of urban apartments, Altitude transformed the client’s existing brand assets, originally designed for print and web applications, into something experiential and spatial. The “deconstructed deco” aesthetic is applied to exterior identity signage and interior architectural graphics, and to the wayfinding system that guides the resident experience from arrival at the property to their individual apartment home.
Alexan Gallerie San Diego
San Diego, CA
Sophisticated signage and architectural graphics make a memorable mark on this new modern apartment community in one of San Diego’s most connected locations.