Silverado Resort

Altitude Design Office was engaged to develop a comprehensive signage and wayfinding program for Silverado Resort, the iconic destination known for its signature golf courses and luxurious spa, set in the heart of California’s Napa Valley wine region.

Working with the new owners of the historic landmark, Altitude activated Silverado Resort’s updated brand to create an elevated and cohesive guest experience across a large, complex site. The contemporary design is guided by principles of elegant simplicity and takes cues from the upscale resort’s classic architecture—including a centerpiece mansion that dates to the 1860s—and from the picturesque surroundings and nearby vineyards. The result is timeless and minimal, with a sophisticated approach that underscores Silverado’s legacy of refined hospitality and recreation.

More than 800 signs bring the brand to life with a new approach to consistency of information across the 300-acre site and feature the brand’s signature blue and silver color palette, anchored by neutral earth tones that reflect the natural surroundings. Guests are welcomed onto the property and guided to and through multiple buildings and amenities with a wayfinding system that balances visibility and subtlety, communication and discretion. Altitude’s comprehensive, full-property signage includes entry gateways, monument signs, amenity signs, building and unit IDs, site signs, maps and directional signage for both pedestrians and vehicles, and ADA and code signage.