8899 Beverly Boulevard

Originally designed by Richard Dorman and opened in 1964 as the International Design Center, 8899 Beverly Boulevard – located in the heart of West Hollywood’s vibrant arts and design district – has been converted into forty Tower Residences and eight Rosewood Homes. Altitude’s architectural signage reflects the property’s subtle yet sophisticated elegance, while the overall design palette merges mid-century heritage with modern luxury and craftsmanship.

Exterior signs developed for the residential building include the primary address signage at the main entry and parking garage, as well as the street-facing numbers for the individual homes – each underscoring the prominence of the address itself with a graceful and refined simplicity. Altitude also created guidelines for future retail signage for the building’s podium, based on research of civic ordinances.

Inside the building, Altitude’s work illustrates that unit IDs and required code signage, including restroom locators, fire escape notices, pool guidelines and ADA signage, can add to the building’s elegance and ease the residents’ experience by balancing clarity and visibility with elegant restraint.