Union Bank set out to transform its retail branches into clear, welcoming environments that express its brand and support meaningful interactions between customers and staff. Across a diverse national portfolio, the challenge was to create a system that brings consistency and clarity at scale, while adapting to a variety of urban and suburban settings, different branch formats and layouts, and regulatory requirements.
The solution needed to preserve what makes the brand distinct, expressing its values and identity in a way customers can quickly recognize, understand, and trust.
