“5 Things You Need To Do Build A Trusted And Beloved Brand”, with Greg Nelson

News & Insights


by Chaya Weiner / December 8, 2019

The first step is to define the mission, culture and values. What sets the brand apart from its competitors? What part of the brand’s past sets it up to have a positive impact in the future? What legacy does it aspire to leave? What intrinsic values do the brand’s employees share?

Thank you so much for doing this with us, Greg! Can you tell us a story about what brought you to this specific career path?

My family built a home when I was in middle school and that set the foundation for my understanding that the way spaces are designed can significantly shape our lives. After being formally educated as an interior architect, I worked at a sports architecture firm where I was assigned to design the interiors of a minor league ballpark in California. Outside of work I had developed a strong interest in graphic design, so I asked if I could also design the signage for the ballpark. My project manager said, “Well, someone needs to do it. We’ll give you a shot.” That became the start of my hybrid career in architecture and graphics.

Can you share a story about the funniest marketing mistake you made when you were first starting? Can you tell us what lesson you learned from that?