Media Coverage: Four Ways Buildings and Places Need to Communicate
News & Insights
News & Insights
Versions of our recent blog post, which considers how buildings and spaces need to communicate following the COVID-19 pandemic, have recently been featured in four different publications: The People Space, RE Journals, SEGD.org, and Digital Arts. What follows is a portion of their coverage. Click below to read the full articles.
The big reopen: a post-pandemic framework for opening places and spaces.
As offices, hotels and public spaces start to reopen, Greg Nelson from the US built environment and design company Altitude Design Office asks what type of communication is needed for the different spaces and offers as post-pandemic framework.
How will buildings and places communicate following the pandemic?
With public information changing daily, one way to consider communication is around four primary dimensions: safety, wayfinding, brand and empathy. In order to successfully communicate with people as businesses reopen, spaces need to address all four dimensions with clarity and thoughtfulness. In the near term, safety is paramount. But business leaders have worked hard to build a strong foundation of brand, culture and human connection and emotion into their organization, so that shouldn’t get lost or overshadowed in the messaging, even as safety now must command a big spotlight within each space.
Will reopened businesses greet people with a warning message? Or should the message be more nuanced?
After months of efforts to slow the transmission of the COVID-19 coronavirus and bolster the country’s healthcare capabilities, stay-at-home orders are slowly but surely being lifted. In some states, people are already returning to the spaces they knew before, and in other states they soon will be. In all cases, they’re returning with new perspectives as well as different required behavior protocols. How will people know how to navigate these once familiar spaces under new and different circumstance?
Will reopened businesses greet people with a warning message? Or should the message be more nuanced? The award-winning design firm Altitude Design Office, based in Los Angeles, has been working with clients to begin to answer this question.
Despite being at home under shelter-in-place orders for what feels like an eternity, we are still in the early days of understanding the full spectrum of this pandemic’s implications, and we all have many more questions than answers right now. When will we be able to go back out to shop, dine, work, or travel? When stay-at-home orders begin to be lifted, people will be returning to the spaces they knew before, but with different required behavior protocols. How will we know how to navigate these once-familiar spaces under new and different circumstances? Our team at Altitude Design Office has been working with our clients on ideas that start to answer that question.