Two Altitude Projects Win Westside Urban Forum Design Awards
News & Insights
News & Insights
We are proud to be part of the teams working on two Los Angeles projects that were both recently recognized in the 2021 Westside Urban Forum Design Awards: District NoHo, and Llewellyn.
District NoHo is a visionary 15.6-acre property being developed by Trammell Crow Company and their subsidiary, High Street Residential. The project received Westside Urban Forum’s highest recognition in the mixed-use category, an Honor Award, commending the development’s impact on North Hollywood and beyond. Jury members called the project daring, sophisticated, significant, and innovative urbanism. When complete, District NoHo will serve as a new mixed-use destination and urban center for the San Fernando Valley. The transit-oriented development features eight buildings with a mix of functions from retail to residential, as well as three acres of much-needed open space. Multiple design firms are contributing to the architecture in order to create a diverse and energetic environment. Altitude’s strategic signage and wayfinding program will provide a cohesive brand overlay that unifies the massive site and creates a seamless user experience. The District NoHo project team includes HKS, Gensler, KFA Los Angeles, RELM, Kimley Horn, KPFF LA, and HLB Lighting.
Llewellyn, High Street Residential’s brand new apartment community in Downtown L.A.’s Chinatown neighborhood, received a Citation Award for multi-unit housing projects. This 318-unit building is located directly across from the 32-acre L.A. State Historic Park, and brings a modern edge to a growing community with industrial roots. Partnering with the client from the project’s earliest phases, Altitude’s customized approach to real estate branding shapes residents’ experience at every step along their journey with Llewellyn, online and in person, from pre-leasing to move-in and beyond. Early touchpoints, including the website, social media, stationery, and a branded Airstream trailer, position Llewellyn as a high-end yet approachable neighborhood hub, and invite new audiences to engage. The brand extends into the building, where environmental graphics and directional signage guide residents and guests to feel at home. Quoting the design award jury, “in so many ways it’s a very livable environment.” The Llewellyn team includes KFA Los Angeles, CDC Designs, T.B. Penick & Sons, Duane Border Design, VA Structural, Fuscoe Engineering, and Donald F. Dickerson Associates.
Llewellyn digital assets